Coffee Wave Pūtea Kāwhe nā ABC Design Communication

Ko te hoahoa Coffee Wave Pūtea Kāwhe nā ABC Design Communication he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Coffee Wave Pūtea Kāwhe

nā ABC Design Communication

Kiritaki: Kyma Coffee Grinder’s

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

16,740

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #168188

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Coffee Wave Pūtea Kāwhe

Ko te takai kāwhe tātari Coffee Wave he hoahoa e tūmatanui ana ki te tirohanga, ināianei ki ngā rangatahi. I whakaaweātia e ngā āhuatanga aurure, e hono ana i ngā āhuatanga mā-pango me ngā tikanga tāpae-tae kaha hei hanga i tētahi whakaputunga ā-tirohanga motuhake. Ko te kopiri o te rereketanga me ngā taipitopito hihiri e homai ana i te āhua korikori ki te takai, e whakauru nui ake ai i te tirohanga. Ko tēnei huarahi hoahoa e whai ana ki te hanga hononga ki ngā kaihoko, e pōwhiri ana i a rātou ki te tūhura i te waitohu me tōna tuakiri.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Coffee Wave Pūtea Kāwhe te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Coffee Wave Pūtea Kāwhe he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Coffee Wave Pūtea Kāwhe i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Inenga & Pēketanga: Width 98mm x Depth 60mm x Height 180mm
Tūtohu: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Hangarau Whakanao: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Wero Hoahoa: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Rangahau: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Whakaaweawe: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Roanga o te Kaupapa: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Rerenga Mahi: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Ngā Mema o te Rōpū: Kornilios Nikolaidis, Andromachi Kakava