Kanade Japanese Te Mahi Matua: Whakakōpaki nā Yuko Takagi

Ko te hoahoa Kanade Japanese Te Mahi Matua: Whakakōpaki nā Yuko Takagi he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Kanade Japanese Te Mahi Matua: Whakakōpaki

nā Yuko Takagi

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

25,555

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #167834

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kanade Japanese Te Mahi Matua: Whakakōpaki

Ko te hoahoa whakakōpaki mō Kanade, he waireka tohunga Hapanihi tino pai, ka tīkina mai i ngā āhuatanga ātaahua tuku iho hei whakaata i te reka māmā, mā o te hua. I whakaawehia e te ariā o te rangimārie, ka whakamahia e te hoahoa te pepa washi ritenga me ngā muka pīataata, ka waihangatia he rerekētanga i waenga i te pōuri me te tīwaiwai iti mō te whakaaro rongo, tohunga ā-ringa. Ko ngā whakaahua wai-tae me ngā tuhituhi ā-ringa ka whakapiki i te whakaaro mahi ā-ringa, ā, ko tētahi momotuhi ritenga ka tāpiri he tuakiri hou engari e mau tonu ana ki te ahurea. Ko te otinga he whakakōpaki e honohono ana i ngā tikanga tuku iho me ngā whakaaro o nāianei mō te pīrangitanga o te ao.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Kanade Japanese Te Mahi Matua: Whakakōpaki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Kanade Japanese Te Mahi Matua: Whakakōpaki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Kanade Japanese Te Mahi Matua: Whakakōpaki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Inenga & Pēketanga: 700ml
Tūtohu: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Hangarau Whakanao: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Wero Hoahoa: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Rangahau: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Whakaaweawe: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Roanga o te Kaupapa: 1 year, Tokyo
Rerenga Mahi: Consumed neat, on the rocks, or in cocktails.
Pātene: Yuko Takagi
Whakamana Whakaahua: Yuko Takagi