128 Bpm Te Pūhera Tini Waipiro Tini nā Ximena Ureta

Ko te hoahoa 128 Bpm Te Pūhera Tini Waipiro Tini nā Ximena Ureta he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2025

128 Bpm Te Pūhera Tini Waipiro Tini

nā Ximena Ureta

Kiritaki: Contraseña Magazine

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

114,004

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #165216

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō 128 Bpm Te Pūhera Tini Waipiro Tini

He hoahoa pūhera me te tapanga mō tētahi pounamu tini a 128 Bpm. E tohu ana te ingoa ki tētahi tere puoro o te 128 patupatu ia meneti, he tere e hono ana ki te manawataki o te ngākau harikoa. E ahu mai ana te ariā i te puoro Blues, he momo puoro nāna i whakaahua ngā tini kāhua puoro o muri mai. Ko ngā manu he tohu mō te haerenga o te puoro i roto i ngā tau, ā, ko rātou anō hoki e kohikohi ana i ngā otaota e whakamahia ana i roto i te tini. Ko ngā parirau he tohu mō te herekoretanga auaha. Kua tāia ngā tapanga o mua me muri ki te pepa miro whakapiri, he otinga mātotoru, he māeneene hoki. Ka whakaotia te hoahoa ki te pēperu koura, te waniwani, te whakakiko me te whakariro.

Te Whakamihi

Mō te A' Design Award Koura

Ko 128 Bpm Te Pūhera Tini Waipiro Tini te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko 128 Bpm Te Pūhera Tini Waipiro Tini he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a 128 Bpm Te Pūhera Tini Waipiro Tini i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Inenga & Pēketanga: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Tūtohu: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Hangarau Whakanao: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Wero Hoahoa: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Rangahau: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Whakaaweawe: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Roanga o te Kaupapa: 128 Bpm was launched in Chile on September 4, 2024.
Rerenga Mahi: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Ngā Mema o te Rōpū: Art Direction and Design: Ximena Ureta
Whakamana Whakaahua: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.