Hagata Farm Pickles Whītiki nā Kikumi Yoshida

Ko te hoahoa Hagata Farm Pickles Whītiki nā Kikumi Yoshida he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2025

Hagata Farm Pickles Whītiki

nā Kikumi Yoshida

Kiritaki: Hagata Farm

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

13,647

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164705

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hagata Farm Pickles Whītiki

Hei whakaatu i te tuakiri o te kaihoko, ka whakaurua e te tohu te ringa o te kaihoko me ngā kākano daikon hei tauira. Ko te pepa kākāriki i runga i te taupoki e tohu ana i te rau daikon. Ko ngā tae me te ora o te huawhenua ka whakaatuhia mā ngā tauira ira moata e whakaatu ana i te āhua takoto me te hōhonu. Hei whakanui i te māhingatanga o te daikon, i waiho iti noa iho te hoahoa pākiri. Ko te pepa kākāriki e uhi ana i te taupoki e mahi ana hoki hei whītiki me te reta whakawhetai i tāngia ki te taha tāwhana, e whakapakari ana i te hononga i waenganui i te hua me te kaihoko.

Te Whakamihi

Mō te A' Design Award Rino

Ko Hagata Farm Pickles Whītiki te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Hagata Farm Pickles Whītiki he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Hagata Farm Pickles Whītiki mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Inenga & Pēketanga: Width 80 mm,Depth 80 mm,Height 75 mm
Tūtohu: Package design , pickles , farmers , Japanese food
Hangarau Whakanao: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Wero Hoahoa: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Rangahau: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Whakaaweawe: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Roanga o te Kaupapa: The project started in 2022 in Niihama City, Ehime Prefecture.
Rerenga Mahi: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Whakamana Whakaahua: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao