Fabrika Coffee Pouaka nā Eugene Wysota and Helen Trophimova

Ko te hoahoa Fabrika Coffee Pouaka nā Eugene Wysota and Helen Trophimova he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Fabrika Coffee Pouaka

nā Eugene Wysota and Helen Trophimova

Kiritaki: Shokoladnitsa

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164694

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fabrika Coffee Pouaka

Ko te āhuatanga motuhake o te pouaka ko te matapihi tapahia e rite ana ki ngā rau kānera kōpī o te waitohu. Mā tēnei waahanga hoahoa e kitea ai ngā pīni kōpī, ā, ka whakarato i tētahi pānga tirohanga rerekē e whakaatu ana i te kounga taiao o te hua. Ko te papātara tae kua whakaritea hei wehe i ngā whakaranuranu kōpī, hei whakapai hoki i te ātaahua o te pouaka i runga i te papa. Kua hoahoa te tūnga kupu kia whakarato i ngā kōrero mārama, poto hoki mō te taumata tunua, ngā tohu reka, me te pūtakenga, me te pupuri tonu i tētahi āhua ngāwari, iti hoki.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Fabrika Coffee Pouaka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Fabrika Coffee Pouaka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Fabrika Coffee Pouaka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Inenga & Pēketanga: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tūtohu: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Hangarau Whakanao: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Wero Hoahoa: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Rangahau: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Whakaaweawe: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Roanga o te Kaupapa: The project started in January 2022 in Moscow and was completed in May 2022
Rerenga Mahi: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Pātene: Trademark by Shokoladnitsa LLC.
Ngā Mema o te Rōpū: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Whakamana Whakaahua: mockups by Creatsy