Source of Subtle Waves Te Kaupapa Matua: Te Takai Waipiro nā Jie Zhang

Ko te hoahoa Source of Subtle Waves Te Kaupapa Matua: Te Takai Waipiro nā Jie Zhang he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Source of Subtle Waves Te Kaupapa Matua: Te Takai Waipiro

nā Jie Zhang

Kiritaki: Jie Zhang

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

12,466

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164524

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Source of Subtle Waves Te Kaupapa Matua: Te Takai Waipiro

Ko te Puna o ngā Ngaru Ngāwari he hoahoa takai mō te waipiro Baijiu o Haina. Ko te ipu ā-momo pata wai e tohu ana i te panonitanga o te witi me te wai hei Baijiu i roto i te wā, e whakaatu ana i te roanga o te tukanga whakarewa. He mea hanga te ipu mai i te uku tahu i Jingdezhen, ā, kua whakakotahitia ki te whakarewa koura, e hanga ana i te rerekētanga i waenganui i te kaha me te ngāwari. Ko ngā tāpiripiri whakairo mahana teitei e hoatu ana i te kiri he āhua matawhitu. Ko te pōtae i whakaawehia mai i ngā pōtae tohunga tawhito. Nā te pokapū whānui ake me ngā pito whāiti ake, he māmā ake te pupuri me te riringi i te ipu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Source of Subtle Waves Te Kaupapa Matua: Te Takai Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Source of Subtle Waves Te Kaupapa Matua: Te Takai Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Source of Subtle Waves Te Kaupapa Matua: Te Takai Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Inenga & Pēketanga: product dimensions, 110 mm x 110 mm x 250 mm
Tūtohu: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Hangarau Whakanao: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Wero Hoahoa: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Rangahau: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Whakaaweawe: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Roanga o te Kaupapa: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Rerenga Mahi: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Ngā Mema o te Rōpū: Zhang Jie