Avoya Whārua Karāhe nā Sule Esra Cetinkaya

Ko te hoahoa Avoya Whārua Karāhe nā Sule Esra Cetinkaya he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Avoya Whārua Karāhe

nā Sule Esra Cetinkaya

Kiritaki: Avoya

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

16,312

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164399

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Avoya Whārua Karāhe

Ko te pātara wai konutai Avoya e whakatinana ana i te mākoha, te taurite, me te whakahoutanga. Ko tōna āhua māeneene, whakaiti haere e whakapai ana i te tauine tangata, ā, e tohu ana hoki i te rerenga o te wai. Kei runga i te tapanga ngā tohu porowhita māmā, e tohu ana i ngā hurihanga whakahoutanga me te wairua whakaora o te wai konutai. I hangaia i te karāhe kirikā kounga teitei, me ngā kōwhiringa tae karakōwhai me te kākāriki, ka tiaki te pātara i tōna ihirangi kounga teitei, ā, ka whakarato i tētahi ātaahua whakapaipai. Ko te tākaro o te mātaatanga me te mārama e whakaatu ana i tōna mākoha, e whakakotahi ana i te ātaahua ōnaianei me te mana whakaora o te taiao.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Avoya Whārua Karāhe te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Avoya Whārua Karāhe he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Avoya Whārua Karāhe i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Inenga & Pēketanga: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Tūtohu: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Hangarau Whakanao: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Wero Hoahoa: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Rangahau: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Whakaaweawe: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Roanga o te Kaupapa: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Rerenga Mahi: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Ngā Mema o te Rōpū: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch