Ko te hoahoa Dan Sheng Creativity Takai nā Sitai Ma he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Dan Sheng Creativity Takai

nā Sitai Ma

Kiritaki: Dan Sheng Creativity

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

11,694

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164189

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Dan Sheng Creativity Takai

Ko tēnei hoahoa takai waina rāhipere e whakaatu ana i te ātaahua taiao, i whakaaweahia e te āhua māori o te rāhipere. E whakamahi ana i te pūtaiao koiora hei whakawhiti i te āhua momona me ngā tae oraora o ngā hua ki ngā kōpere āwhio māeneene o te pātara. E whakaata ōkiko ana i te māori me te pūtakenga taiao o tēnei waina, ko te taupoki tioata e takai ana i tētahi whenua iti, e whakamiramira tonu ana i tōna pūtakenga whenua kounga teitei. E whakakotahi ana tēnei hoahoa i te kōrero taiao me te ātaahua, e whakataurite ana i ngā āhuatanga taiao me te toi māmā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Dan Sheng Creativity Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dan Sheng Creativity Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dan Sheng Creativity Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design inspiration for the bottle comes from the organic form of raspberries, with a smooth and vibrant red texture that emphasizes the natural connection between the fruit and the wine. The crystal clear bottle cap showcases the natural landscape and reflects the origin of the product. This combination of nature and art creates a striking and unforgettable visual image, showcasing the high-end essence of the beverage.
Inenga & Pēketanga: The 500ml bottle, 205mm tall and 100mm in diameter, balances practicality and visual appeal. Its height ensures shelf visibility, while the diameter provides stability and ergonomic handling. Inspired by raspberry contours, the design offers a comfortable grip and pleasant tactile experience. The size fits various shelves, enhancing marketability. This functional, elegant design ensures standout appeal and exceptional user experience, making it ideal for both display and daily use.
Tūtohu: Bionic design, raspberry fruit, fusion of nature and art, visual recognition, tactile and visual experience, health value, rarity, iconic IP image, ecological brewing, brand awareness.
Hangarau Whakanao: The cap, made with a four-position metal mold, features a transparent crystal top and food-grade plastic with electroplated gold coating for durability and aesthetics. It uses PE and PP for airtight sealing, recyclability, and a compression fitting mechanism with anti-counterfeit design. The bottle, crafted with a two-position metal mold, uses white glass coated with red glaze and pearlescent finish. The label employs embossed gold foil paper, baked at 200°C for adhesion and scratch resistance.
Wero Hoahoa: In project development, challenges included: 1) integrating nature with product design via bionics, creating a unique raspberry-inspired bottle; 2) balancing visual and tactile qualities in cap production; 3) optimizing bottle surface texture for mold release and 3D effect. Internal: innovative thinking. External: production tech limits. Driven by consumer demand for natural, healthy products, we overcame tech and legal hurdles, achieving design-production synergy and boosting market competitiveness.
Rangahau: This product packaging design research integrates raspberry's natural form into bottle design using bionics, enhancing visual appeal and brand recognition. Inspired by raspberry's appearance and texture, the design features a crystal-clear cap reflecting the product's origin. Methods included 3D modeling, material testing, and user surveys. Results showed improved aesthetic appeal and consumer resonance, boosting market competitiveness and promoting environmental and health values. The design innovatively applies bionics in packaging, offering new directions for future designs.
Whakaaweawe: Inspired by raspberrys organic form the bottles smooth round vibrant red texture highlights the natural link between the fruit and the liquor The design elevates raspberry features offering a tactile and visual experience of freshness and vitality The crystalclear cap showcases natural landscapes reflecting the products superior geographical origin Balancing nature and artistry the design creates a striking memorable identity blending creativity with natures finest elements for a premium artistic expression of the drinks essence.
Roanga o te Kaupapa: The project commenced in September 2022 in Shenzhen, China, was completed in June 2023 in Zhejiang, China, and was exhibited at the Shenzhen Autumn Sugar and Wine Fair in October 2024.
Rerenga Mahi: The Feng Shan Yan Yu Raspberry Wine bottle is designed to be intuitive and elegant. Simply twist off the crystal-clear cap to reveal the wine inside. The cap’s airtight seal ensures freshness, while the ergonomic bottle provides a comfortable grip for pouring. Its sleek, vibrant design not only makes it visually appealing but also ensures stability on any surface. The combination of functional craftsmanship and aesthetic beauty creates a seamless experience, enhancing both usability and luxury.
Pātene: Design Patent Number: ZL 2022 3 0843289.9
Patent Holder: Jinhua Peak Mountain Weir Language Wine Co., Ltd.
Year: December 16, 2022
Jurisdiction: China National Intellectual Property Administration
Whakamana Whakaahua: Image #1: Designer:Chao Xu , Creative Direction:Sitai Ma , Illustrator:Chao Xu, Peak Mountain Weir Language, 2024.