Adam And Eve Takai Kai nā Antonia Skaraki

Ko te hoahoa Adam And Eve Takai Kai nā Antonia Skaraki he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Adam And Eve Takai Kai

nā Antonia Skaraki

Kiritaki: A|S Strategy, Branding & Communication

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,396

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163788

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Adam And Eve Takai Kai

Ka whakakotahi nuitia e te takai nei ngā pakiwaitara, te toi, me ngā tikanga. I whakaaweahia e te kōrero paipera me te Odyssey a Homer, ka whakahōnore i te tikanga tawhito o te whakamaroke piki i te rā. Ka whakaohokia e ngā whakaahua otaota tawhito te āhua o te tūhuratanga me te kitenga, ka hono i te toi me te pūtaiao hei mihi ki ngā pukapuka o ngā kaitūhura o mua. Ka whakanui te hoahoa i ngā taonga a te taiao me te mōhiotanga tangata, ka hanga i tētahi hononga hohonu i waenganui i te hītori, te taonga tuku iho, me te tohungatanga o te tiaki. Ka whakarereke tēnei takai i tētahi hua ngāwari ki tētahi pakiwaitara mō te hihiri, te toitanga, me te tikanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Adam And Eve Takai Kai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Adam And Eve Takai Kai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Adam And Eve Takai Kai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Inenga & Pēketanga: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Tūtohu: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Hangarau Whakanao: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Wero Hoahoa: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Rangahau: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Whakaaweawe: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Roanga o te Kaupapa: The project started in January and finished in August. It hit the US markets in September.
Rerenga Mahi: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.