Giao Hang Tiet Kiem Hoahoa Waitohu nā M-N Associates

Ko te hoahoa Giao Hang Tiet Kiem Hoahoa Waitohu nā M-N Associates he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2024

Giao Hang Tiet Kiem Hoahoa Waitohu

nā M-N Associates

Kiritaki: M — N Associates

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

115,625

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #161550

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Giao Hang Tiet Kiem Hoahoa Waitohu

Ko te whakarerekētanga o te hoahoa waitohu Giao Hang Tiet Kiem (GHTK) e whakaata pono ana i ngā haerenga me te ahurea o Whitināma. I whakaaweahia e ngā wīra motukāika me ngā mahere ara tauwhitinga, ko te kupu-tohu hou me te tohu Menemene Māia e whakaatu ana i te koa me te māia mā te whakakotahi matihiko. Ko te momo kupu nekehiko e whakaata ana i te ngao hihiri o ngā papa tāone o Whitināma, e whai ana kia tino hāngai ki ngā huinga ā-rohe i te ao matihiko. Ko tēnei huarahi auaha e whakataurite ana i te tuku iho me te whakahōutanga, e hopu ana i te ia o te oranga tāone hihiri o Whitināma.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Giao Hang Tiet Kiem Hoahoa Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Giao Hang Tiet Kiem Hoahoa Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Giao Hang Tiet Kiem Hoahoa Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Inenga & Pēketanga: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tūtohu: branding, logistic, dynamic, vietnam, green, digital
Hangarau Whakanao: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Wero Hoahoa: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Rangahau: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Whakaaweawe: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Roanga o te Kaupapa: The project was done within 6 months and was launched officially February 2024
Rerenga Mahi: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Ngā Mema o te Rōpū: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh