Ko te hoahoa Passion Fruit Pia nā Jin Zhang he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

Passion Fruit Pia

nā Jin Zhang

Kiritaki: Wuhan Sanbu Brand Design

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

15,096

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #161420

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Passion Fruit Pia

Ko te tau 2024 ko te Tau o te Loong i Haina. Ko te waitohu o tēnei pia ko "Golden Dragon Spring", nō reira ka whakaaturia e te kaihoahoa te 'tarākona' hei tohu i te wairua o te waitohu me te wairua Haina, ka noho hei huānga tirohanga nui o tēnei pouaka. I te wā kotahi anō, he pia auaha tēnei me te reka o te hua pāhana. Ka whakamahia e te kaihoahoa ngā manga me ngā rau o te hua pāhana, tae atu ki ngā puku wīti me ngā hāpuha, ngā mea tino nui ki te hanga pia, hei hanga i tētahi tirohanga hihiri, whakaatu ana i te reka māngare o te hua pāhana.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Passion Fruit Pia te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Passion Fruit Pia he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Passion Fruit Pia i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Inenga & Pēketanga: height 250mm x diameter 80mm
Tūtohu: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Hangarau Whakanao: The bottle is made of iron
Wero Hoahoa: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Rangahau: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Whakaaweawe: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Roanga o te Kaupapa: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Rerenga Mahi: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Pātene: InBev jinlongquan beer (Hubei) Co., Ltd
Ngā Mema o te Rōpū: Designer: Jin Zhang
illustration: Jin Zhang