Ko te hoahoa Boluo Dan Hoahoa Logo me te Waitohu nā Guangzhou Cheung Ying Design Co., Ltd. he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2024

Boluo Dan Hoahoa Logo me te Waitohu

nā Guangzhou Cheung Ying Design Co., Ltd.

Kiritaki: Guangzhou Cheung Ying Design Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

81,286

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #161340

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Boluo Dan Hoahoa Logo me te Waitohu

Ko Boluo Dan he hui tapu mirena, kua whakamanahia hei tētahi o ngā taonga tuku iho ahurea kore-kikokiko ā-motu. Ka whakakotahi te logo i ngā huānga tohu ā-tikanga pēnei i te hanganga matua o te Whare Tapu o te Moana ki te Tonga me te tohu Hainamana Nan, tae atu ki ngā tohu whakapapa motuhake ā-rohe, e whakawhānui ana i ngā whakamahinga toi o te waitohu. Ka whakauru i te whakaaro whakapono ā-te-Rāwhiti ko te Rangi hei āhua porowhita, ko te Papa hei āhua tapawhā, e whārikitia ana te ātaahua ā-tikanga me te taketake ōnaianei, e whakatairanga whai hua ana i te kawenga me te whanaketanga o te ahurea iwi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Boluo Dan Hoahoa Logo me te Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Boluo Dan Hoahoa Logo me te Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Boluo Dan Hoahoa Logo me te Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Inenga & Pēketanga: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tūtohu: Logo, Branding, Visual Identity, Graphic Design
Hangarau Whakanao: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Wero Hoahoa: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Rangahau: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Whakaaweawe: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Roanga o te Kaupapa: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Rerenga Mahi: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Ngā Mema o te Rōpū: Creative Director: Zhiji Dong
Designer: Lu Gu