Jian Shan Jian Shui Waipiro Takai nā Jing Chen

Ko te hoahoa Jian Shan Jian Shui Waipiro Takai nā Jing Chen he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2024

Jian Shan Jian Shui Waipiro Takai

nā Jing Chen

Kiritaki: Jing Chen

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

153,304

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160933

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jian Shan Jian Shui Waipiro Takai

Kāore te hoahoa takai ōnaianei he mahi noa iho ki te tiaki i ngā rawa, engari kei te tino mārama ake te kawenga o ngā ariā tiaki taiao, te whakanui i te uara o ngā hua. Kua tohua e te hui akoranga hoahoa tata nei, i te aroaro o ngā wero āhuarangi, kei te huri haere te takai matomato hei ia hou, me te hiahia ki ngā rawa piro-māori, ki te hoahoa whakahoki anō. Hei tāpiri atu, ko te auaha he ia anō o te ahumahi, ā, ko ngā ariā pēnei i te whakaritenga whaiaro kei te pānga haere ki ngā rohe o te takai.

Te Whakamihi

Mō te A' Design Award Koura

Ko Jian Shan Jian Shui Waipiro Takai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Jian Shan Jian Shui Waipiro Takai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Jian Shan Jian Shui Waipiro Takai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Inenga & Pēketanga: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tūtohu: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Hangarau Whakanao: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Wero Hoahoa: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Rangahau: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Whakaaweawe: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Roanga o te Kaupapa: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Rerenga Mahi: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.