Ko te hoahoa Green Captain Waihanga Waitohu me te Hoahoa Kōpaki nā Anja Zambelli Colak he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.
ParahiWhakairoiro· 2024
Green Captain Waihanga Waitohu me te Hoahoa Kōpaki
Kiritaki: Zambelli Brand Design
Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #160279Te Hoahoa
Mō Green Captain Waihanga Waitohu me te Hoahoa Kōpaki
He waitohu me he hoahoa kōpaki mō ngā hua tuku iho o Sipan Island i Croatia a Green Captain. Ko te tohu waitohu e whakakotahi ana i te āhua o te rau rākau ki tētahi kaipuke huna. Ko te tohu e whakaatu ana ki te kaiwhakarewa, he kaiwhakahaere kaipuke tanka i mua, e ngaki ana ināianei i ngā hua tuku iho i runga i te motu. Ka puta ngā ariā kaipuke huri noa i te whakarōpūtanga, me ngā tohu whakarākei i runga i ngā ipu hinu ōriwa me ngā tohu kaipuke i runga i ngā ipu wāina. E whakaata ana te kōpaki karoro i te taonga tuku iho taiao me te hoahoa whare o Sipan. Ka whakamahia te pepa me ngā konumohe Fedrigoni, me te tāhono hou hei whakaatu i ngā taipitopito mārama me te tae kaha.
Te Whakamihi
Mō te A' Design Award Parahi
Ko Green Captain Waihanga Waitohu me te Hoahoa Kōpaki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Green Captain Waihanga Waitohu me te Hoahoa Kōpaki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Green Captain Waihanga Waitohu me te Hoahoa Kōpaki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Tūtohu
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- Hangarau Whakanao
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Rangahau
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Whakaaweawe
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Roanga o te Kaupapa
- The project started in Croatia in April 2023 and finished in February 2024
- Ngā Mema o te Rōpū
- Anja Zambelli Colak
Kaitautoko
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