Peke ki te ihirangi
C'Est La Vie Boutique Tuakiri Waitohu nā Fan Wang

Ko te hoahoa C'Est La Vie Boutique Tuakiri Waitohu nā Fan Wang he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


RinoWhakairoiro· 2024

C'Est La Vie Boutique Tuakiri Waitohu

nā Fan Wang

Kiritaki: C'est la vie Boutique

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

10,603

Ngā Tae

Te Hoahoa

Mō C'Est La Vie Boutique Tuakiri Waitohu

He tuakiri waitohu i hangaia mō tētahi toa kākahu i Nanjing, Haina, ko C'est La Vie Boutique. Ka kohia e te toa ngā waitohu kākahu o Haina me te Uru puta noa i ngā momo āhua me ngā kāwai maha, nā reira ka whakamahia e te waitohu he momo tuhi whakaranu hei whakaatu i taua whakaranu whānui. Ko te rākau haikamera o Nanjing, he wāhanga tūturu o te ao tāone, te whakaahua tuarā matua. I hangaia anō taua huānga hei whakairo hurihuri e tū ana, e whakaata ana tōna āhua whakaata huri i te tāone e panoni tonu ana. Ka neke te pūnaha ataata mai i te papatahi ki te mokowā, mai i te ngoikore ki te kori.

Te Whakamihi

Mō te A' Design Award Rino

Ko C'Est La Vie Boutique Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko C'Est La Vie Boutique Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a C'Est La Vie Boutique Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Inenga & Pēketanga
The size may vary because there are different types of products.
Tūtohu
Branding
Hangarau Whakanao
The realization of the design consists of a variety of materials and techniques.
Wero Hoahoa
The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Rangahau
C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Whakaaweawe
Based on the concept of local design, the typical element of the Nanjing Sycamore Tree(Firmiana Simplex)was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Roanga o te Kaupapa
The duration of the project is from June to September 2022, and the project location is in Nanjing.
Rerenga Mahi
The store opened in September 2022. Located in Nanjing, China.

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