MG Next Generation He Taupānga Hoa mō te Waka nā Star and Saic Oimt

Ko te hoahoa MG Next Generation He Taupānga Hoa mō te Waka nā Star and Saic Oimt he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi.

KouraAtanga· 2024

MG Next Generation He Taupānga Hoa mō te Waka

nā Star and Saic Oimt

Kiritaki: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Atanga

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō MG Next Generation He Taupānga Hoa mō te Waka

Ko MG Next Generation he taupānga hoa mā ngā rangatira waka, i hangaia mō ngā waea pūkoro me ngā mataaratau atamai. Ka whakakotahi te taupānga i ētahi taupānga ā-rohe ki roto i te hua ao whānui kotahi. Ka taea te whakarite i ngā āhuatanga i runga i te wāhi noho me te momo waka, nō reira ka whiwhi ia rangatira i tētahi huinga taputapu kua whakaritea mōna anō. Ka whakaatuhia he tauira waka ahu-toru i roto i tētahi karāti mariko, ā, ka whai ngā wijeti tapa-ono i te tuakiri o te waitohu. Mā te aratau manuhiri e āhei ai te hunga kāore he waka ki te tūhura i ngā āhuatanga matua i mua i te whakatau.

Te Whakamihi

Mō te A' Design Award Koura

Ko MG Next Generation He Taupānga Hoa mō te Waka te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko MG Next Generation He Taupānga Hoa mō te Waka he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a MG Next Generation He Taupānga Hoa mō te Waka i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tūtohu: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Hangarau Whakanao: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Wero Hoahoa: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Rangahau: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Whakaaweawe: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Roanga o te Kaupapa: up to 6 month, China
Rerenga Mahi: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Ngā Mema o te Rōpū: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Whakamana Whakaahua: Star