Eastroc Amla Juice Te Mahi Matua: Te Whakakete Inu nā Guangzhou ID Advertising Co.,Ltd

Ko te hoahoa Eastroc Amla Juice Te Mahi Matua: Te Whakakete Inu nā Guangzhou ID Advertising Co.,Ltd he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Eastroc Amla Juice Te Mahi Matua: Te Whakakete Inu

nā Guangzhou ID Advertising Co.,Ltd

Kiritaki: Guangzhou ID Advertising Co.,Ltd

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

14,081

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #159061

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Eastroc Amla Juice Te Mahi Matua: Te Whakakete Inu

Kuputuhi Pukapuka: Ko Eastroc Amla Juice he hoahoa whakakete mō tētahi inu wai hua. Ko te whakakete e whakaatu ana i te tae kākāriki māeneene e whakaata ana i te tae taketake o te hua amla, e tohu ana hoki i ngā painga o te inu ki te horoi i te māngai me te whakapai ake i te whakahekenga kai. E toru ngā ira kua whakaritea hei tauira renga takoto tonu i runga i te kakī pātara me te pouaka mahora, hei whakaroa ake i te kitea o te hua i runga i te papa toa. Ko ngā whakaahua whakanuia o ngā hua amla kua whakatakotoria whakawhitiwhiti puta noa i te tapanga hei kukume i te aro me te tohu i te nui o te wai hua kei roto. Ka whakakīia te wai hua ki roto i tētahi pātara PET porotaka, he tapanga katoa hoki kua tāia ki te waituhi whakaora taiao.

Te Whakamihi

Mō te A' Design Award Rino

Ko Eastroc Amla Juice Te Mahi Matua: Te Whakakete Inu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Eastroc Amla Juice Te Mahi Matua: Te Whakakete Inu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Eastroc Amla Juice Te Mahi Matua: Te Whakakete Inu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Inenga & Pēketanga: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tūtohu: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Hangarau Whakanao: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Wero Hoahoa: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Rangahau: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Whakaaweawe: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Roanga o te Kaupapa: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Rerenga Mahi: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Ngā Mema o te Rōpū: Yilin Lu, Zijun Liu,Jianchao Chen