Summer Palace Tour Hoahoa Waitohu nā YeZhang

Ko te hoahoa Summer Palace Tour Hoahoa Waitohu nā YeZhang he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

KouraWhakairoiro· 2024

Summer Palace Tour Hoahoa Waitohu

nā YeZhang

Kiritaki: Beijing Jiaotong University

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro

244,004

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #158812

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Summer Palace Tour Hoahoa Waitohu

He hoahoa waitohu a Summer Palace Tour i hangaia mō tētahi haerenga whakanui i te tau tōmua o te Summer Palace i Beijing. E toru ngā kāhui hoahoanga matua kua whakaahuatia ki te momo 2.5D, e kapi ana i te 20 neke atu o ngā whare tuku iho o Haina, ki ngā tae mangu, whero me te kākāriki. Ka whakamahia te hoahoa ki ngā rauemi whakatairanga, ngā taputapu tari me ngā taonga whakamaharatanga, kua tāia ki te pepa toi kua whakapaparahia me te pepa mahi toi mā te tā pūmangaka me te whakaputu kōura. Kei roto i tētahi pouaka pepa mahi toi e rua ngā pānui, e whā ngā mowhiti kī, he rīpene piri, he kōpaki me tētahi pukatuhi. Ka taea e ngā manuhiri te kawe ā-ringa i te taonga tuku iho o te māra.

Te Whakamihi

Mō te A' Design Award Koura

Ko Summer Palace Tour Hoahoa Waitohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Summer Palace Tour Hoahoa Waitohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Summer Palace Tour Hoahoa Waitohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Inenga & Pēketanga: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tūtohu: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Hangarau Whakanao: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Wero Hoahoa: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Rangahau: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Whakaaweawe: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Roanga o te Kaupapa: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Rerenga Mahi: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Pātene: This work is all original images not copyrighted.
Ngā Mema o te Rōpū: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Whakamana Whakaahua: This work is all original images not copyrighted.