Ko te hoahoa Aquetha Te Tākaipapa Sake nā Tacto Inc. he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Aquetha Te Tākaipapa Sake

nā Tacto Inc.

Kiritaki: Tacto Inc

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

32,172

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #158293

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Aquetha Te Tākaipapa Sake

Ko Aquetha he hoahoa tākaipapa me te waitohu mō te sake Hapanihi kua whakapakekehia. He mea hanga ā-ringa te pātara e tētahi ringatoi karaihe, ā, i whakaahuahia e te kaha o te tō o te whenua, e hoatu ana i tētahi porotaka māori e whakaatu ana i te haere o te wā. Ko te āhua porowhita hoki e tautoko ana i te whakapakeke māmā i muri i te whakapātaratanga. Ka mahia ngā tapanga pūataata mā te tānga pēhanga reta kore waituhi hei whakaata i te āhua mārama o te whakapakeke ā-paemahana hukapapa. He koneke tō te pouaka o waho māmā i waenganui i te taupoki me te tinana hei whakaatu i te rārangi wā o te whakapakeke. Ka whakaatuhia e te hoahoa te sake kua whakapakekehia hei mahi toi, kaua hei hua noa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Aquetha Te Tākaipapa Sake te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Aquetha Te Tākaipapa Sake he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Aquetha Te Tākaipapa Sake he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Inenga & Pēketanga: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Tūtohu: Packaging, Product Design, Website
Hangarau Whakanao: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Wero Hoahoa: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Whakaaweawe: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Roanga o te Kaupapa: 2months, Tokyo, Japan
Rerenga Mahi: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Ngā Mema o te Rōpū: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Whakamana Whakaahua: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima