Inheritance Te Pūhera Waipiro nā Easyou Design

Ko te hoahoa Inheritance Te Pūhera Waipiro nā Easyou Design he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Inheritance Te Pūhera Waipiro

nā Easyou Design

Kiritaki: Easyou brand design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

31,460

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #158092

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Inheritance Te Pūhera Waipiro

Ko Inheritance he hoahoa pūhera mō tētahi waipiro Hainamana. He āhua ngāwari, māmā hoki tō te pounamu karaihe, e whakakotahi ana i ngā tapa porotaka me te take tapawhā, e whakaata ana i te whakaaro tuku iho ko te rangi he porotaka, ko te whenua he tapawhā. Ko te pōtae o te pounamu i hangaia kia rite ki te pōtae o Su Dongpo, ā, he māmā ki te pupuri me te whakatuwhera. E ono ngā whakaahua e kōrero ana i ngā pakiwaitara o te whānau Su Tokotoru me ngā uara e hono ana ki a rātou. Ko te pouaka o waho i hangaia ki te kāri kounga kairangi me te whakakiko me te pania UV. Ko te whāinga o te hoahoa he whakaatu i ngā taonga tuku iho o te ahurea Hainamana ki ngā kaihoko.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Inheritance Te Pūhera Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Inheritance Te Pūhera Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Inheritance Te Pūhera Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Inenga & Pēketanga: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Tūtohu: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Hangarau Whakanao: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Wero Hoahoa: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Rangahau: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Whakaaweawe: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Roanga o te Kaupapa: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Rerenga Mahi: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Ngā Mema o te Rōpū: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel