Ko te hoahoa Eterno Hoahoa Waitohu nā Sunghoon Kim he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2024

Eterno Hoahoa Waitohu

nā Sunghoon Kim

Kiritaki: Eterno

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

15,397

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157869

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Eterno Hoahoa Waitohu

I hoahoa ia i te waitohu o Eterno, e ārahi ana i te ahurea nohoanga tino pai o Korea. Hei whakatū i te mokowā nohoanga tuatahi me te waitohu tōmua i te ahurea nohoanga o Āhia nā Rafael Moneo, he kaitātai whare rongonui o te ao, ki Cheongdam, he kāinga taonga o Korea, i hoahoa ia i te waitohu o Eterno mā te whakarite i te ahunga o te waitohu me te whakatū i te kaupapa waitohu i ahu mai i ngā mahi hanga whare. Mā te ātaahua tūmau, e whai ana a Eterno i te pumautanga e awhiti ana ehara noa i te uara toi o te mokowā engari anō te uara wheako o te wā.

Te Whakamihi

Mō te A' Design Award Rino

Ko Eterno Hoahoa Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Eterno Hoahoa Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Eterno Hoahoa Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Inenga & Pēketanga: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Tūtohu: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Hangarau Whakanao: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Wero Hoahoa: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Rangahau: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Whakaaweawe: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Roanga o te Kaupapa: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Rerenga Mahi: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Ngā Mema o te Rōpū: Creative Director: Kim Sunghoon
Whakamana Whakaahua: Kim Sunghoon