Ko te hoahoa Tamausagi Tī Pounamu nā Hisamichi Kasai he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Tamausagi Tī Pounamu

nā Hisamichi Kasai

Kiritaki: Shunbin inc.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157774

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tamausagi Tī Pounamu

Ko Tamausagi he tī Hapanihi kua kōhuatia ki te Uji Gyokuro, he tī i hangaia ki te tikanga tuku iho o Uji nō Kyoto. He āhua māmā tō te pounamu, i whakaawetia e te wabi-sabi, te whakaaro whaiaro Hapanihi mō te māramatanga me te ngāwari. Ko te tohu he rāpeti nāna i ārahi te atua tiaki o Uji. E whakaatu ana te pounamu i tētahi pō marama me ngā kapua angiangi, he tohutoro ki te tikanga Gyokuro o te whakamarumaru i ngā rau tī i te rā. Kua whakapaipaihia ki te koura he taratara tōna kiri me tōna kanapa ngoikore. Ka ārai te pounamu pango i te māramatanga, ka tiaki hoki i te tī. Mā tētahi matapihi porowhita i te pouaka e whakaatu te tohu rāpeti.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Tamausagi Tī Pounamu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tamausagi Tī Pounamu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tamausagi Tī Pounamu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Inenga & Pēketanga: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tūtohu: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Hangarau Whakanao: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Wero Hoahoa: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Rangahau: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Whakaaweawe: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Roanga o te Kaupapa: This brand was launched in Kyoto, Japan in September 2020.
Rerenga Mahi: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Pātene: Trademark: 2023 Kyoto Tea Cooperative
Ngā Mema o te Rōpū: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Whakamana Whakaahua: Shunbin Co., Ltd.