Vintagience Te Pūhera Pōtae Waina Sake nā Hisamichi Kasai

Ko te hoahoa Vintagience Te Pūhera Pōtae Waina Sake nā Hisamichi Kasai he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Vintagience Te Pūhera Pōtae Waina Sake

nā Hisamichi Kasai

Kiritaki: Shunbin inc.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

30,841

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157708

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Vintagience Te Pūhera Pōtae Waina Sake

Ko Vintagience he hoahoa pūhera mō tētahi waina sake tawhito o Hapani kua whakapakekehia mā ngā tikanga pūtaiao. Ka whakamaumahara te āhua o te pātara ki ngā pātara rongoā tawhito, e hono ana i te tukanga whakapakeke ki te pūtaiao. Ko te rerenga tae kanapa i runga i te tapanga, i mahia mā te tānga porotiti, e whakaatu ana i te whakaranu o ngā tau roa, ngā tikanga whakapakeke pūtaiao me te manaakitanga o te kaihanga waina. Kua tāia ngā reta ki te kōnukunuku, ā, kua whakaputaputahia te tohu waitohu me ngā ringa karaka. Ko ngā ringa karaka e tohu ana i te haere tonu o te wā i te wā e whakapakekehia ana. Ka whakamahia e te pouaka mārō te kōnukunuku hōrografika e huri ana te tae i te koki o te mārama.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Vintagience Te Pūhera Pōtae Waina Sake te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Vintagience Te Pūhera Pōtae Waina Sake he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Vintagience Te Pūhera Pōtae Waina Sake he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Inenga & Pēketanga: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Tūtohu: Sake, Japanese Sake, Vintage Sake, Package design
Hangarau Whakanao: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Wero Hoahoa: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Rangahau: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Whakaaweawe: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Roanga o te Kaupapa: This brand launched in Iga, Japan, in November 2023.
Rerenga Mahi: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Pātene: Trademark: 2023 Carrier Car Service Co., Ltd.
Ngā Mema o te Rōpū: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Whakamana Whakaahua: Shunbin Co., Ltd.