Beijing Wangfujing Xiyue Te Rohe o Roto o te Whare Hokohoko nā Xia Gushuyu Commercial Space Design

Ko te hoahoa Beijing Wangfujing Xiyue Te Rohe o Roto o te Whare Hokohoko nā Xia Gushuyu Commercial Space Design he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2024

Beijing Wangfujing Xiyue Te Rohe o Roto o te Whare Hokohoko

nā Xia Gushuyu Commercial Space Design

Kiritaki: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157347

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Beijing Wangfujing Xiyue Te Rohe o Roto o te Whare Hokohoko

Ko Beijing Wangfujing Xiyue he hoahoa o roto mō tētahi whare hokohoko e 19,800 mita pūrua te rahi, kei te rohe pokapū o Beijing. Ka honoa e te hoahoa nei ngā tikanga hoahoanga tuku iho o Haina ki ngā āhuatanga o anamata. Ko ngā hekemauri e kokoi ana ki runga, ko ngā kararehe tuanui, ko ngā poutokomanawa dougong me ngā tuanui caisson ngā mea e hanga ana i te anga, ā, ko ngā konganuku whakaranu e hōmai ana i te kaha me te mauroa. E toru ngā wāhi kaupapa, ko Yuanshi Kou, ko Sundial Square me Qiankun Fang, hei tohu i ngā marae o roto. Kei te papa tuatahi o raro ngā wāhi kai, ā, kei te papa tuarua o raro ngā toa hokohoko. Ka whakahaerehia te pāmahana tae me te kanapatanga o te rama kia hangaia ai ngā āhua rerekē.

Te Whakamihi

Mō te A' Design Award Koura

Ko Beijing Wangfujing Xiyue Te Rohe o Roto o te Whare Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Beijing Wangfujing Xiyue Te Rohe o Roto o te Whare Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Beijing Wangfujing Xiyue Te Rohe o Roto o te Whare Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Inenga & Pēketanga: It covers an area of 19,800 square meters.
Tūtohu: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Hangarau Whakanao: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Wero Hoahoa: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Rangahau: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Whakaaweawe: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Roanga o te Kaupapa: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Rerenga Mahi: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Ngā Mema o te Rōpū: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi