Ko te hoahoa 35 Anos Shalon Waitohu nā Eluan Araujo he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

35 Anos Shalon Waitohu

nā Eluan Araujo

Kiritaki: Ash Midia

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157332

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō 35 Anos Shalon Waitohu

Ko tēnei whakanuinga ahurei he taiao motuhake mō ngā kaiwhakauru katoa, ahakoa tō rātou pakeke, tūāhuatanga rānei. He nui ake i te kaupapa nui noa iho; he pōhiri kia tohatoha i ngā wā whaihua, kia whakapakari i ngā hononga, kia wheakona te wairuatanga i ahu mai i te tikanga engari kua tuwhera ki ngā auahatanga. I roto i te horopaki e tūhono ana te wheako wairua ki te kounga o te wā e ora ana, ko tēnei waitohu e tohu ana i te whakaruruhau, ā, e tū mārama ana mō te tuku kāore noa i te kaupapa whakamaumahara, engari he wāhi hoki mō te kitenga o ngā tirohanga hou me te whakanuinga o ngā whakatutukitanga ā-hapori.

Te Whakamihi

Mō te A' Design Award Parahi

Ko 35 Anos Shalon Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko 35 Anos Shalon Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a 35 Anos Shalon Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
Inenga & Pēketanga: The size may vary because there are different types of products.
Tūtohu: Branding, Graphic Design, Visual Identity, church
Hangarau Whakanao: Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
Wero Hoahoa: The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
Rangahau: A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
Whakaaweawe: The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
Roanga o te Kaupapa: The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
Rerenga Mahi: A story through time, a brand that represents everything the institution has gone through to get to this point.
Ngā Mema o te Rōpū: Eluan Araujo
Whakamana Whakaahua: Eluan Araujo - Ash Midia, 2023.