Ko te hoahoa Tang Da Li Tuakiri Waitohu nā Sxdesign he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

Tang Da Li Tuakiri Waitohu

nā Sxdesign

Kiritaki: Tang Da Li

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

18,010

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #155667

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tang Da Li Tuakiri Waitohu

Ko Tang Da Li he kaupapa tuakiri waitohu e whakakotahi ana i ngā huānga whakaahua tawhito me ngā mea hou. E whakaata ana te hoahoa i te kanorau me te tuwhera o te Wā Emepaea o Tang. Ka tākaro te ingoa waitohu i te oro ōrite o "Tang", e pā ana ki te wā emepaea me te huka, hei whakawhiwhi i te ingoa ki tētahi āhua whakakatakata. Kua whakakotahihia ngā āhua peita pakitara o te Wā Emepaea o Tang me ngā anga tuku iho ki tētahi whakatakoto o ēnei rā. Ka mahia te tā ki ngā tikanga kounga teitei ki runga i ngā papa hangarite. Ka whakamahia te tuakiri ki ngā pānui me ngā kōpaki, ā-nui, ā-iti hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Tang Da Li Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Tang Da Li Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Tang Da Li Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Inenga & Pēketanga: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tūtohu: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Hangarau Whakanao: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Wero Hoahoa: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Rangahau: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Whakaaweawe: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Roanga o te Kaupapa: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Rerenga Mahi: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Pātene: Copyrights belong to sxdesign
Ngā Mema o te Rōpū: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Whakamana Whakaahua: Illustrations: Luo Ling
Photos and designs: sxdesign