Ideamix Lab Te Mahi Matua: Uhinga Inu nā Qichao An

Ko te hoahoa Ideamix Lab Te Mahi Matua: Uhinga Inu nā Qichao An he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Ideamix Lab Te Mahi Matua: Uhinga Inu

nā Qichao An

Kiritaki: Mornice Brand Design

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

11,858

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #153799

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ideamix Lab Te Mahi Matua: Uhinga Inu

Kōrero Pukapuka: Ko Ideamix Lab he hoahoa uhinga mō tētahi rārangi inu tī huarākau. Kei roto i te rārangi e toru ngā reka: te tī pango rōpere, te tī matomato hēmona-mīhota, me te tī matomato pramu matomato. Ka tohuhia tēnā me tēnā reka ki tētahi tae motuhake, nā reira ka māmā noa te wehewehe i ngā momo e toru. Kei mua o ia ipu he whakaahua huarākau āhua-ahupūngao e whakaatu ana i te reka me te hāpai i te tuakiri waitohu. Kāore he tāpiri me te huka i roto i ngā inu nei. Ko te nui o ia ipu he 65 mm te whānui, 65 mm te hōhonu, me te 115 mm te teitei.

Te Whakamihi

Mō te A' Design Award Rino

Ko Ideamix Lab Te Mahi Matua: Uhinga Inu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ideamix Lab Te Mahi Matua: Uhinga Inu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ideamix Lab Te Mahi Matua: Uhinga Inu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Inenga & Pēketanga: Width 65mm x Depth 65mm x Height 115mm
Tūtohu: Package design，Drink Design，Oriental design，Chinese Flavordesign
Hangarau Whakanao: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Wero Hoahoa: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Rangahau: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Whakaaweawe: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Roanga o te Kaupapa: The project started in September, 2022
Rerenga Mahi: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Ngā Mema o te Rōpū: Qichao An
Whakamana Whakaahua: Qichao An