Espresso Waitohu Kawhe nā Andromachi Kakava

Ko te hoahoa Espresso Waitohu Kawhe nā Andromachi Kakava he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Espresso Waitohu Kawhe

nā Andromachi Kakava

Kiritaki: ABC Design Communication

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152991

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Espresso Waitohu Kawhe

Ka hiahiatia e te takai kawhe he hoahoa motuhake nā te whakataetae nui. I whakaratohia e te rangahau i anga ki te whakarite tae o te espresso, he āhua rerekē ātaahua ki te takai mō Sottos Family. Nā reira, ka tautuhi te paparanga tae o te takai i ngā whakawāteatanga kawhe, ka arahi hoki i te māramatanga o ngā kaihoko ki te hono i te tae ki te reka me te kakara e hāngai ana. I whakawhanakehia hōhonutia te rangahau i āta whakaaro ki te whanaketanga o ngā rauemi ā-rohe e whakamiramira ana i te waitohu kawhe espresso o Sottos Family.

Te Whakamihi

Mō te A' Design Award Rino

Ko Espresso Waitohu Kawhe te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Espresso Waitohu Kawhe he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Espresso Waitohu Kawhe mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Inenga & Pēketanga: Metallic Pouch: Width 155mm x Height 325mm
Tūtohu: espresso, sottos, coffee,
Hangarau Whakanao: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Wero Hoahoa: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Rangahau: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Whakaaweawe: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Roanga o te Kaupapa: The project started in November 2019 in Athens and finished in December 2022 in Athens
Rerenga Mahi: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Ngā Mema o te Rōpū: Costas Lakis
Andromachi Kakava