Jingting Mountain Scenic Area Tuakiritanga Waitohu nā Zhejiang Gongshang University

Ko te hoahoa Jingting Mountain Scenic Area Tuakiritanga Waitohu nā Zhejiang Gongshang University he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

Jingting Mountain Scenic Area Tuakiritanga Waitohu

nā Zhejiang Gongshang University

Kiritaki: Anhui · Jingting Mountain Scenic Area

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

16,520

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152983

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jingting Mountain Scenic Area Tuakiritanga Waitohu

Ko Jingting Mountain Scenic Area he tuakiritanga waitohu i hangaia mō tētahi rohe ātaahua matua me tētahi papa ngahere ā-motu i te Kāwanatanga o Anhui, Haina. Ko te tuakiritanga e ahu mai ana i te whakaaro o te tūhurahuratanga ahurea mā roto i te peita, kia rite ai te toronga ki te hīkoi i roto i tētahi whakaahua kōeke e whakatakotoria ana. Ka tuhia ki roto i te reo whakaahua ngā tirohanga maunga, ngā āhua whare tira, ngā kapua marino, ngā kōtuku mōhoao me te waipiro mā me te tī kākāriki ā-rohe. E ono ngā whakaahua āwhina e tautoko ana i te tohu matua, ā, ka taea te whakamahi i roto i ngā horopaki maha. Ka whakakapi tēnei hoahoa i tētahi whakaahua tawhito he iti noa te whakaaro whānui, ā, e tau pai ana ki ngā pāpāho matihiko.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Jingting Mountain Scenic Area Tuakiritanga Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Jingting Mountain Scenic Area Tuakiritanga Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Jingting Mountain Scenic Area Tuakiritanga Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Inenga & Pēketanga: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tūtohu: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Hangarau Whakanao: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Rangahau: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Whakaaweawe: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Roanga o te Kaupapa: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Ngā Mema o te Rōpū: Designer: Kan Zhao