Tiantai Huangcha Tuakiri Waitohu nā Zhejiang Gongshang University

Ko te hoahoa Tiantai Huangcha Tuakiri Waitohu nā Zhejiang Gongshang University he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2025

Tiantai Huangcha Tuakiri Waitohu

nā Zhejiang Gongshang University

Kiritaki: 天台县人民政府

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

87,312

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152976

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tiantai Huangcha Tuakiri Waitohu

He tuakiri waitohu me te hoahoa pūhera a Tiantai Huangcha i hangaia mō tētahi tī kōwhai ā-rohe. Ka whakakotahi te moko i ngā āhua ira me ngā āhua rau i roto i tētahi reo whakairoiro māmā. Ko tētahi porowhita e tohu ana i te iho o te tī. Ko ngā porowhita e rua e whakaatu ana i te taunekeneke i waenga i te tangata me te taiao. Ko ngā porowhita e toru e tohu ana i ngā hoa e noho ana huri noa i te tēpu ki te toha tī. Ko tētahi whakairoiro rōtu tī kei raro e whakahoki ana i ngā ira e toru, ā, ka whakaoti i te tohu. Ka whakamahi te pūhera i te uku kōhatu kāhua kōhewahewa me ngā kakau maitai, ā, ka whai te āhua o te pātara tī i te āhua o te moko.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Tiantai Huangcha Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tiantai Huangcha Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tiantai Huangcha Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Inenga & Pēketanga: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Tūtohu: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Hangarau Whakanao: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Wero Hoahoa: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Rangahau: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Whakaaweawe: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Roanga o te Kaupapa: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Rerenga Mahi: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Ngā Mema o te Rōpū: Designer：Kan Zhao
Whakamana Whakaahua: Designer：Kan Zhao