AS Women Empowerement Koha ā-Pakihi nā Antonia Skaraki

Ko te hoahoa AS Women Empowerement Koha ā-Pakihi nā Antonia Skaraki he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Taonga Koha.

RinoTaonga Koha· 2024

AS Women Empowerement Koha ā-Pakihi

nā Antonia Skaraki

Kiritaki: As

Kaitoa o te A' Design Award Rino i te Wāhanga Taonga Koha

28,773

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152153

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō AS Women Empowerement Koha ā-Pakihi

I whakatau a A|S ki te hoahoa i tētahi koha pakihi ā-tau hei tauākī, hei whakaohooho hoki ki te mahi, i whakaaweahia e te hiahia ki te whakamana i ngā wāhine katoa, ahakoa tō rātou mātāwaka, whakapono, tūnga pāpori rānei. Ko te Tsikoudia o Crete, he inu tuku iho nō Kariki, i whakakiia ki ngā pātara i āhuahia ai hei tohu i ngā wāhine rereke, me te mata uku motuhake o ia mea hei puru, i whakaaweahia e te āhua o ngā whakapakoko Cycladic tawhito. I whakaatu rātou i ngā kaupapa o te Herekore, te Panonitanga, te Ōritetanga, te Tikanga, te Mātauranga, te Kōwhiritanga, me te Kaha. I whakanohoia ia pātara ki roto i tētahi pouaka motuhake me ngā whakaahua toi-ataata me tētahi pānui pakitara.

Te Whakamihi

Mō te A' Design Award Rino

Ko AS Women Empowerement Koha ā-Pakihi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko AS Women Empowerement Koha ā-Pakihi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a AS Women Empowerement Koha ā-Pakihi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Inenga & Pēketanga: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tūtohu: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Hangarau Whakanao: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Wero Hoahoa: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Rangahau: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Whakaaweawe: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Roanga o te Kaupapa: The project started in December 20 2022 until February 8 2023 in Athens
Rerenga Mahi: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Ngā Mema o te Rōpū: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Whakamana Whakaahua: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi