Ko te hoahoa Satoro Whakaahua Amiorangi nā Chris Chung he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakaahua me te Whakarereke Whakaahua.
RinoWhakaahua· 2023
Satoro Whakaahua Amiorangi
nā Chris Chung
Kiritaki: RedPeak
Kaitoa o te A' Design Award Rino i te Wāhanga Whakaahua
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #150528Te Hoahoa
Mō Satoro Whakaahua Amiorangi
He raupapa whakaahua tēnei o Satoro, he amiorangi iti, i hangaia mō RedPeak. I tangohia ngā whakaahua i mua i te tukunga o te amiorangi ki te ōrapiti, i roto i tētahi āhuatanga e kaha nuitia ana ngā whakaahuatanga matihiko. Ko ngā papa mā e whakaatu ana i ngā taipitopito whakaharahara o te hoahoa, ā, ko te whakarite pae e homai ana i te ahua o te taumaha me te tū ake. He rerekē ngā whakatakotoranga, mai i ngā whakaahua tata o ngā wāhanga iti, tae noa ki ngā tirohanga koni-whānui o te waeine katoa. Ko ngā rerekētanga o te māramatanga me te atarangi e whakaatu ana i ngā tauira kei runga i ngā mata whakaata konganuku. I hangaia ēnei whakaahua i roto i ngā rā e rua ki Taipei, hei whakamahinga mō te matihiko me te tā.
Te Whakamihi
Mō te A' Design Award Rino
Ko Satoro Whakaahua Amiorangi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Satoro Whakaahua Amiorangi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Satoro Whakaahua Amiorangi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- Inenga & Pēketanga
- Produced several works in different sizes for application on different uses.
- Tūtohu
- Photography, Satellite, Space, Aerospace
- Hangarau Whakanao
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- Wero Hoahoa
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- Rangahau
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- Whakaaweawe
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- Roanga o te Kaupapa
- Two-day shooting in Taipei.
- Rerenga Mahi
- Satellite photography for digital and print applications.
- Pātene
- Copyrights belong to Satoro, 2023.
- Ngā Mema o te Rōpū
- CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung - Whakamana Whakaahua
- Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui
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