Sparrow Branding Kaupapa Matua: Tuakiri Umanga nā Hiroshi Kurisaki

Ko te hoahoa Sparrow Branding Kaupapa Matua: Tuakiri Umanga nā Hiroshi Kurisaki he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2023

Sparrow Branding Kaupapa Matua: Tuakiri Umanga

nā Hiroshi Kurisaki

Kiritaki: Hiroshi Kurisaki Design

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #150366

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sparrow Branding Kaupapa Matua: Tuakiri Umanga

Tuhinga Pukapuka: Ko Sparrow Branding he tuakiri umanga i hangaia mō tētahi kamupene whakaputa pānui e tū ana i Tokyo, i whakaturia i te tau 2020. Kei roto i te tuakiri te waitohu (logo), ngā whakaahua matua me ngā taonga tuhi (stationery). Ka whakaatuhia he pīhoihoi, te takenga mai o te ingoa kamupene, i te taha o tētahi rākau paina hei rākau tohu. Ka ahu mai te ariā i tētahi kōrero e whakaahua ana i te rākau paina e tiaki ana i te pīhoihoi kei pāngia e te kino. He manga paina pono, i whakaritea e tētahi kaitoi raupō puawai, me tētahi tauira pīhoihoi āhua pono kē i whakaahuahia, kaua ki te whakamahi whakaahua rorohiko. He kaha, he pakeke te āhua whakaaturanga, ehara i te mea ātaahua noa iho.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sparrow Branding Kaupapa Matua: Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sparrow Branding Kaupapa Matua: Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sparrow Branding Kaupapa Matua: Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Inenga & Pēketanga: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tūtohu: Branding, Logo, Japan, Typography, Blue
Hangarau Whakanao: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Wero Hoahoa: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Rangahau: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Whakaaweawe: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Roanga o te Kaupapa: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Rerenga Mahi: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Whakamana Whakaahua: Photo By Bird And Insect Ltd.