Kuwasawa Design School 2022 Pukapuka Aratohu nā Kazune Watanabe

Ko te hoahoa Kuwasawa Design School 2022 Pukapuka Aratohu nā Kazune Watanabe he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Tā me ngā Pāpāho Whakaputa.

HiriwaTā· 2023

Kuwasawa Design School 2022 Pukapuka Aratohu

nā Kazune Watanabe

Kiritaki: Kuwasawa Design School

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Tā

587,300

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #149958

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kuwasawa Design School 2022 Pukapuka Aratohu

He aratohu kura mo te Kura Hoahoa o Kuwasawa, te kura hoahoa tuatahi i Hapani. I nga tau tata nei, kei te piki haere te whakawhitiwhiti korero ipurangi, a kei te rangirua te raina i waenga i te mooni me te mariko. I roto i tenei ahuatanga, I whai te roopu hoahoa i te ahua o te hoahoa ma te whakaatu i nga mea e mohiotia ana he matihiko me te tairitenga (pepa me te ta). I te titiro tuatahi, he rite tonu te ahua o te pukapuka, engari ka mahi te haahi i te wa e unuhia ana. Kua wehea te pukapuka aratohu ki nga pukapuka motuhake kia pai ai te tangata ki te mahi i roto i nga huarahi rereke. I whai ratou mo tetahi whakaaturanga matihiko ma te whakamahi i te momotuhi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Kuwasawa Design School 2022 Pukapuka Aratohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Kuwasawa Design School 2022 Pukapuka Aratohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Kuwasawa Design School 2022 Pukapuka Aratohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Inenga & Pēketanga: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tūtohu: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Hangarau Whakanao: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Wero Hoahoa: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Rangahau: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Whakaaweawe: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Roanga o te Kaupapa: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Rerenga Mahi: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.