Peke ki te ihirangi
Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro nā Ying Song Brand Design Shenzhen Co., Ltd

Ko te hoahoa Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro nā Ying Song Brand Design Shenzhen Co., Ltd he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.


HiriwaTakai· 2023

Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro

nā Ying Song Brand Design Shenzhen Co., Ltd

Kiritaki: Kweichow Zhenjiu Chanpinzhongxin

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

28,565

Ngā Tae

Te Hoahoa

Mō Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro

Ko Zhenjiu Zhencang he huinga pūhera me te whakaaturanga mō tētahi waipiro baijiu nō Haina. Ka noho ngā pātara ki runga i tētahi paepae i hangaia kia rite ki te anga pārau, he āhua i whakaawetia e te peita The Birth of Venus. Ko te āhua whānui ka whakamahara ki tētahi poti rā e tere ana i runga i ngā ngaru. Kua whakairohia tētahi tūāpapa karaihe ki tētahi wheketere waina onamata, ā, ka whakamāramahia e tētahi rama LED e tohu ana i te hītori roa o te kaihanga. Ka whakakotahihia te konganuku, te rākau, te PMMA me te kirihou hei hanga i tētahi taonga kohikohi. Ko te kaupapa pārau e whakaata ana i te whakaaro o te waitohu mō te rangatiratanga me te utu nui, i te mea he mahi pōturi te whakatō waipiro me te hanganga o te pārau.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Inenga & Pēketanga
520mmx250mmx370mm
Hangarau Whakanao
Metal, wood, PMMA, LED light, plastic
Whakaaweawe
Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Ngā Mema o te Rōpū
Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Kaitautoko

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E Tika Ana Kia Whakanuia Ngā Hoahoa Pai

Ko te A' Design Award he tohu ā-ao, he tohu whakawā mō te hoahoa pai. Whakaurua ki te A' Design Award kia whiwhi ai koe i te āheinga ki te mana tohu, te rongonui, te mana me te whakatairanga mō āu mahi. Tukuna tō mahi ki te A' Design Award kia whakataetae mō te tohu hirahira o te A' Design Prize.

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