Patisserie Chez Mikki Momo Takai nā Sherry Kuo

Ko te hoahoa Patisserie Chez Mikki Momo Takai nā Sherry Kuo he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Patisserie Chez Mikki Momo Takai

nā Sherry Kuo

Kiritaki: Patisserie Chez Mikki

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #149513

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Patisserie Chez Mikki Momo Takai

Ko te Patisserie Chez Mikki, he kai reka kei Tokyo, e whai ana ki te wehe i a ratou ano i roto i te maakete whakataetae na roto i te hoahoa whakakakahu hou. Ko te whainga ko te whakatuu i tetahi waahi hoko motuhake me te whakakaha i te ahua o te waitohu ma te hanga i tetahi tuakiri pakari me te ahua o te tirohanga whakakotahi e whakaatu ana i te ahurei o ia hua. Ko te hua o te hoahoa hou i whakaatu i nga tae pastel me nga panui maamaa e hanga hononga kare-a-roto ki nga kaihoko, ka piki ake nga hokonga hokohoko me te tautoko i te hapori mai i te whakaurunga o te hoahoa hou.

Te Whakamihi

Mō te A' Design Award Rino

Ko Patisserie Chez Mikki Momo Takai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Patisserie Chez Mikki Momo Takai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Patisserie Chez Mikki Momo Takai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Inenga & Pēketanga: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tūtohu: Branding, Typography, Pastry, Words, Colors
Hangarau Whakanao: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Wero Hoahoa: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Rangahau: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Whakaaweawe: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Roanga o te Kaupapa: This redesign had been applied to Chez Mikki packaging since 2020.
Rerenga Mahi: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Whakamana Whakaahua: Hsin-Hui Kuo, Hidetsugu Watanabe