Milk Fit Hoahoa Pōhiri Taputapu nā Li Huang

Ko te hoahoa Milk Fit Hoahoa Pōhiri Taputapu nā Li Huang he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Milk Fit Hoahoa Pōhiri Taputapu

nā Li Huang

Kiritaki: Shiny Meadow

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

28,012

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #148433

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Milk Fit Hoahoa Pōhiri Taputapu

Ko Milk Fit he hoahoa pūhera mō te miraka hou māmā. Kua hangaia te pounamu ki te PET mātotoru, tino pūataata hoki, me te taupoki PE me te tapanga BOPP, e whakaatu ana i tētahi āhua rite ki te karaehe e kitea mārama ai te miraka. E toru ngā pounamu 450 mirarita i ia huinga. Ko tētahi ngeru kākāriki iti, e whakaaturia ana i ngā tū rerekē, te huānga ataata matua. E tohu ana te tae kākāriki ki te taiao hauropi o te pāmu. Ko ngā tohu hangarua i runga i te tapanga e tautoko ana i te whakaaro o te tiaki taiao. Mā te ngeru hoki e hono ai te hua ki tētahi kaupapa whakaora kararehe kurī noa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Milk Fit Hoahoa Pōhiri Taputapu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Milk Fit Hoahoa Pōhiri Taputapu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Milk Fit Hoahoa Pōhiri Taputapu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Inenga & Pēketanga: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tūtohu: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Hangarau Whakanao: PET high permeability bottle
PE bottle cap
BOPP label
Wero Hoahoa: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Rangahau: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Whakaaweawe: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Roanga o te Kaupapa: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Rerenga Mahi: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Ngā Mema o te Rōpū: Li.Huang