Dalian Seafood Waitohu me te Hoahoa Kōpaki nā Ju Jijing

Ko te hoahoa Dalian Seafood Waitohu me te Hoahoa Kōpaki nā Ju Jijing he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2023

Dalian Seafood Waitohu me te Hoahoa Kōpaki

nā Ju Jijing

Kiritaki: Northeastern University of China

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

11,406

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #148231

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Dalian Seafood Waitohu me te Hoahoa Kōpaki

Ko Dalian Seafood he tuakiri waitohu me te hoahoa kōpaki mō ngā hua moana reri-kia-kai. Ko te waitohu me ōna whakaahua whanaunga ka whakamahia ki runga i tētahi kōpaki takitahi, he pouaka koha roa e toia mai ana e mau ana i ngā pouaka iti e toru, me ngā kēne kōpaki. Ka tuhia ngā whakaahua tauwhāiti mai i ngā āhuatanga o ngā momo kararehe moana rerekē, ka whakararangihia ki roto i ngā hoahoa tukurua, tuiruatia hoki. Ko ngā rerekētanga tae kanapa e hōmai ana i tētahi āhua hou ki te huinga. Ka taatai matawhitiwhiti-korepuru te kōpaki ki runga i ngā rauemi ka taea te hangaruatia, ā, ko te pouaka koha e toia mai nei he māmā noa te whakatuwhera.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Dalian Seafood Waitohu me te Hoahoa Kōpaki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dalian Seafood Waitohu me te Hoahoa Kōpaki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dalian Seafood Waitohu me te Hoahoa Kōpaki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Inenga & Pēketanga: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tūtohu: Food, logo, packaging, brand, image, graphic design
Hangarau Whakanao: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Wero Hoahoa: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Rangahau: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Whakaaweawe: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Roanga o te Kaupapa: The project was launched in September 2022 and completed in November 2020.
Rerenga Mahi: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Whakamana Whakaahua: Ju Jijing，2022.