Luckin 2.0 Te Pūhera Kawhe Turuturu nā Tiger Pan

Ko te hoahoa Luckin 2.0 Te Pūhera Kawhe Turuturu nā Tiger Pan he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Luckin 2.0 Te Pūhera Kawhe Turuturu

nā Tiger Pan

Kiritaki: Lucky Coffee Technology (China) Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

43,871

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #148015

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Luckin 2.0 Te Pūhera Kawhe Turuturu

He raupapa pūhera kawhe turuturu a Luckin 2.0 i hangaia mō ngā momo kawhe e rima. Kua whakaahuatia ia pouaka ki te takenga mai o ōna pini, tae atu ki Āwherika me Yunnan i Haina. Kua tuhia ngā tipu me ngā kararehe o te rohe hei whakaatu i tētahi āhua taiao. E rima ngā kāhua tae kanapa e wehewehe ana i ngā momo, e āwhina ana hoki kia tū rangatira ai ngā pouaka i runga i te papa whakaatu. He tōtika, he māmā hoki te whakatakotoranga, me ngā mōhiohio hua mārama, kaua ko ngā pepeha roa. Ka hangaia ngā pouaka mā te tānga tae e whā, te tāmi wera pango kanapa-kore me tētahi tapanga hiriwa kanapa-kore.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Luckin 2.0 Te Pūhera Kawhe Turuturu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Luckin 2.0 Te Pūhera Kawhe Turuturu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Luckin 2.0 Te Pūhera Kawhe Turuturu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Inenga & Pēketanga: Width 75mm x length 110mm x height 125mm
Tūtohu: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Hangarau Whakanao: Four color printing. Logo hot stamping of matte black. Matte silver label.
Wero Hoahoa: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Rangahau: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Whakaaweawe: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Roanga o te Kaupapa: The project lasts 2 months, designed in Shenzhen.
Rerenga Mahi: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Pātene: Copyrights belongs to Tiger Pan
Ngā Mema o te Rōpū: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Whakamana Whakaahua: Tiger Pan