Burton Chengdu Ko Te Hokohoko nā Sa and Boo Studio

Ko te hoahoa Burton Chengdu Ko Te Hokohoko nā Sa and Boo Studio he kaitoa whakahirahira o te 2023 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2023

Burton Chengdu Ko Te Hokohoko

nā Sa and Boo Studio

Kiritaki: SA and BOO Studio

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

32,348

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #146820

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Burton Chengdu Ko Te Hokohoko

Ko nga wa whakaihiihi me te waihanga kei te puta i ia wa, katahi ka tuhia e te kaitoi whakaahua o te roopu he huinga pakiwaitara penei i te whakaahua hei whakamaori i te aratohu kaiwhakamahi o nga taputapu hukarere me te whanaketanga o te hitori o te waitohu, te rangahau i te hitori o te waitohu me nga whatunga hapori i Haina ki te hanga. te toa he tohu whenua me te whakaahua ko tetahi atu wero, ka whakapau kaha te roopu hoahoa ki te whakakotahi i te hanga rakau hanga rakau Hainamana me te hanganga hoahoanga hou me te whakahoki mai i te maharatanga o te hitori o te waitohu i tenei waahi taupatupatu ko te whainga whakamutunga.

Te Whakamihi

Mō te A' Design Award Koura

Ko Burton Chengdu Ko Te Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Burton Chengdu Ko Te Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Burton Chengdu Ko Te Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Inenga & Pēketanga: The interior area is 265 sqm, the facade area is about 210 sqm.
Tūtohu: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Hangarau Whakanao: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Wero Hoahoa: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Rangahau: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Whakaaweawe: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Roanga o te Kaupapa: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Rerenga Mahi: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Ngā Mema o te Rōpū: Bonnie Liao
Lisa Liu
Pavel Zhu
Whakamana Whakaahua: Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu