Ko te hoahoa Golden Cat Pia nā Jin Zhang he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Golden Cat Pia

nā Jin Zhang

Kiritaki: InBev jinlongquan beer (Hubei) Co., Ltd

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

13,680

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #146768

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Golden Cat Pia

He pia tenei hei kai i te po. Kua tohua e te kaihoahoa te ngeru e tino paingia ana e nga kaihoko ko te ahua matua hei hoahoa, kia tere ai te hanga o pia ki te hono kare-a-roto ki nga kaihoko me te whakanui ake i te whanaungatanga. I te wa ano, ko te ngeru e pai ana ki nga mahi o te po e tino rite ana ki te wa kai (kohi po) te tuunga o tenei waina. Ka mutu, i whakamahia ano e te kaihoahoa nga tauira a te Pakeha mo te whakapaipai, ka ki tonu te tapanga pia katoa i te kai reka.

Te Whakamihi

Mō te A' Design Award Rino

Ko Golden Cat Pia te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Golden Cat Pia he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Golden Cat Pia mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Inenga & Pēketanga: Width 58mm x Depth 58mm x Height 188mm
Tūtohu: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Hangarau Whakanao: Glass bottle sticker
Wero Hoahoa: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Rangahau: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Whakaaweawe: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Roanga o te Kaupapa: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Rerenga Mahi: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.