Yunnan Baiyao Te Mahi Matua o te Ake nā Tiger Pan

Ko te hoahoa Yunnan Baiyao Te Mahi Matua o te Ake nā Tiger Pan he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2023

Yunnan Baiyao Te Mahi Matua o te Ake

nā Tiger Pan

Kiritaki: Yunnanbaiyaogroup Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

20,758

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145832

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yunnan Baiyao Te Mahi Matua o te Ake

Ko Yunnan Baiyao he hoahoatanga takotoranga mō tētahi rārangi paihamu niho tamariki. Ko te ahua o te waitohu he kapua kōhungahunga, i whakaawe mai i te ingoa o te waitohu, i reira ko te kupu yun te tikanga he kapua. Ka puta te ahua me ngā āhuatanga kanohi rerekē hei tohu i ngā pakeke rerekē. Kua tāia ngā whakaahua i runga i te momo peita a ngā tamariki hei kukume i te aro o ngā whaea i runga i te papa toa. Ka noho tika ngā pouaka mō te tuku whakapae me te tuku poutū, ā, ka honoa ngā pouaka rōpere kia hangaia he whakaahua rōpere nui ake. Kua hangaia te takotoranga mai i te PLA, ka pirau i roto i te rua ki te tekau marama.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Yunnan Baiyao Te Mahi Matua o te Ake te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yunnan Baiyao Te Mahi Matua o te Ake he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yunnan Baiyao Te Mahi Matua o te Ake i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Inenga & Pēketanga: Width 46mm x Depth 39mm x Height 159mm
Tūtohu: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Hangarau Whakanao: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Wero Hoahoa: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Rangahau: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Whakaaweawe: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Roanga o te Kaupapa: The project lasts 2 months, designed in Shenzhen
Rerenga Mahi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Ngā Mema o te Rōpū: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Whakamana Whakaahua: Tiger Pan