Tibet Shannan Ko Te Tuakiri Umanga nā River Liu

Ko te hoahoa Tibet Shannan Ko Te Tuakiri Umanga nā River Liu he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2023

Tibet Shannan Ko Te Tuakiri Umanga

nā River Liu

Kiritaki: River Liu Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145618

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tibet Shannan Ko Te Tuakiri Umanga

Ko te kaupapa Tibet Shannan e whai ana ki te whakatairanga i te umanga tuuruhi i Shannan. Ma te hanga i tetahi tohu tohu hei whakanui i te ahua o te taone nui ma nga hua nahanaha me nga kaiarahi tuuruhi. Ko te whakatenatena mo te waitohu i tangohia mai i nga ahuatanga o Shannan ka whakangawaritia hei tohu ma nga mahi toi o naianei. Ko te moko ake he mahi maha, he tauineine, ka taea ki te whakauru marie ki nga hua rereke. Ko te tumanako o tenei mahi ki te kawe mai i te kaha pai me te hihiri ki te hunga whakarongo, kia pai ake te whakatutuki i nga hiahia o te maakete hou me te awhina i tenei taone tawhito ki te whakaatu i ona ahuatanga rereke.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Tibet Shannan Ko Te Tuakiri Umanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tibet Shannan Ko Te Tuakiri Umanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tibet Shannan Ko Te Tuakiri Umanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Inenga & Pēketanga: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tūtohu: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Hangarau Whakanao: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Wero Hoahoa: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Rangahau: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Whakaaweawe: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Roanga o te Kaupapa: The project started in July 2021 in China and finished in Jun 2022.
Rerenga Mahi: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Pātene: Copyrights belong to River Liu,2022
Ngā Mema o te Rōpū: River Liu
Whakamana Whakaahua: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.