Ko te hoahoa Custom Hoodies Tohu nā Marko Maciev he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2023

Custom Hoodies Tohu

nā Marko Maciev

Kiritaki: UMA Network Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

14,164

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145151

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Custom Hoodies Tohu

Ko nga Hoodies Ritenga he papapae tukutuku Papamahi ki te kakahu ka hoatu nga whakaahua ki nga hoodies ka taia. Ko te moko he tohu o te aho kua herea i runga i te hoodie i mahia hei tohu whakahiato-nui a Little Red Riding Hood, mena ko ia i tenei ra, e rere haere ana ki te rapu wuruhi nui kino. Kei te ngana ki te whakaputa i te ahua whakakeke me te hihiko o te waitohu ahua o te tiriti, hei tohu-iti ki runga ake ka taea e nga kaiwhakamahi o te tomokanga tukutuku te hanga i a raatau ake korero.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Custom Hoodies Tohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Custom Hoodies Tohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Custom Hoodies Tohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tūtohu: Logos, Symbols, Corporate Identity, Logotypes
Wero Hoahoa: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Rangahau: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Whakaaweawe: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Roanga o te Kaupapa: 2 weeks, Hong Kong SAR
Rerenga Mahi: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Pātene: UMA Network Limited
Whakamana Whakaahua: UMA Network Limited