Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua nā Qichao An

Ko te hoahoa Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua nā Qichao An he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua

nā Qichao An

Kiritaki: Mornice Brand Design

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #144508

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua

Kupu Pukapuka: Ko Gojaming he hoahoa whakakōpaki mō ētahi momo wai hua tapiri hōu. Ko te whakakōpaki he pātara PET me tētahi tapa kua whakapiritia, e 70 mm te whānui, 35 mm te hōhonu, ā, 200 mm te teitei. Ko ngā wahanga o te waitohu Gojaming kua whakawhānuitia, ā, kua whakamahia hei ata matua mō te whakakōpaki katoa, e hanga ana i tētahi tuakiritanga waitohu kotahi. E toru ngā reka o tēnei momo, ā, kua whakaritea he tae rerekē mō ia reka kia rite ki te hua e pā ana. Mā ngā tae me ngā wahanga hua e āwhina ai ngā kaihoko ki te mōhio wawe ki ia reka.

Te Whakamihi

Mō te A' Design Award Rino

Ko Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Inenga & Pēketanga: Width 70 mm x Depth 35 mm x Height 200 mm
Tūtohu: Branding, Packaging,Juice,Colorful,Beverage
Hangarau Whakanao: Label plus PET bottle
Wero Hoahoa: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Rangahau: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Whakaaweawe: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Roanga o te Kaupapa: The project started in September, 2021
Rerenga Mahi: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Whakamana Whakaahua: Designer:Qichao An,2021.