Italian Capital of Culture Ko Te Waitohu Me Te Whakatairanga Whakarewa nā Akomi

Ko te hoahoa Italian Capital of Culture Ko Te Waitohu Me Te Whakatairanga Whakarewa nā Akomi he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2023

Italian Capital of Culture Ko Te Waitohu Me Te Whakatairanga Whakarewa

nā Akomi

Kiritaki: Municipalities of Brescia and Bergamo

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #143502

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Italian Capital of Culture Ko Te Waitohu Me Te Whakatairanga Whakarewa

Kotahi te waitohu i tohatohahia e nga taone rereke e rua (Bergamo me Brescia, i whakakotahihia hei tau 2023 Italian Capital of Culture) i whakaaweahia e te ahurea pop me te hoahoa kia whanake i roto i te waa. Ko te ahuahanga katoa e ahu mai ana i te piko o nga huānga raina me te matotoru tonu, i whakaaweahia e nga rakau hanga e mohiotia ana nga taone e rua, me te whai ki te huri i te ahua o nga taone ahumahi me te whakanui i to raatau kaha i te wa tuatahi o te covid-19. Ko te huānga whero rongonui ehara i te 3 me te B anake i te wa kotahi, engari ka taea hoki te whiwhi i nga tikanga me nga ahua rereke i roto i nga horopaki rereke.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Italian Capital of Culture Ko Te Waitohu Me Te Whakatairanga Whakarewa te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Italian Capital of Culture Ko Te Waitohu Me Te Whakatairanga Whakarewa he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Italian Capital of Culture Ko Te Waitohu Me Te Whakatairanga Whakarewa he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Inenga & Pēketanga: Minimum height of the logo: 10 mm
Tūtohu: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Hangarau Whakanao: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Wero Hoahoa: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Rangahau: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Whakaaweawe: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Roanga o te Kaupapa: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Rerenga Mahi: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.