Ko te hoahoa Mushroom Coffee Momo Tarapi nā Yuxi Liu he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Mushroom Coffee Momo Tarapi

nā Yuxi Liu

Kiritaki: Usee

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

18,660

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #143417

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mushroom Coffee Momo Tarapi

Ko te Station Market he tohu kawhe harore. Ka kowhiria e te kaihoko te Maakete Teihana na te mea ka taea e ratou te whiwhi matūkai me te matauranga mo te kawhe harore me te reka pai. Kaore i rite ki te kawhe noa, ka whai waahi ki te awangawanga me te ohoroa, ko te taapiri harore ka nui ake nga painga hauora. He mea hoahoa te kohinga maakete teihana me nga tauira kakano mapere waitara me nga tae i tangohia mai i te kawhe. E wha nga reka, Chaga, Reishi, Cordyceps, me te hiku o Turkey. Ko nga harore rereke he rereke te kai hei whakatau i nga kaihoko & #039; hiahia.

Te Whakamihi

Mō te A' Design Award Rino

Ko Mushroom Coffee Momo Tarapi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Mushroom Coffee Momo Tarapi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Mushroom Coffee Momo Tarapi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Inenga & Pēketanga: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tūtohu: Packaging, Food, Natural, Healthy
Hangarau Whakanao: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Wero Hoahoa: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Rangahau: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Whakaaweawe: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Roanga o te Kaupapa: Jan 2021- May 2021
New Yorl, USA
Rerenga Mahi: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Ngā Mema o te Rōpū: Yuxi Liu