Ko te hoahoa Mohanii Tuakiri Waitohu nā Wei Sun he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2023

Mohanii Tuakiri Waitohu

nā Wei Sun

Kiritaki: DOTONE Brand Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142914

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mohanii Tuakiri Waitohu

Ko Mohanii he tuakiri waitohu i hangaia mō tētahi kamupene kākahu e ahu mai ana i te ahurea o te Rāwhiti. E ahu mai ana te tohu waitohu i ngā reta Rātini, e whakawhiwhi ana i te waitohu ki tētahi āhua māmā, ā-ao hoki. Ko te reta M te tohu matua, e tohu ana i te mangumangu, e hono ana i te tohu ki te toi tuhituhi Hainamana. Ka whakakotahihia, ka whakamāramahia anō hoki ngā āhua serif me ngā rārangi kōtaha. Ka whakanuia ngā reta M me te H, ā, ka whakaitihia ērā atu reta, kia hangaia ai ngā paparanga ataata. Ka taea te tohu te tāruarua, te wāwāhi, te whakahiato anō, ā, ka taea hoki te whakamahi ki tētahi ara pāpāho.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Mohanii Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mohanii Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mohanii Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Inenga & Pēketanga: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tūtohu: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Hangarau Whakanao: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Wero Hoahoa: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Rangahau: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Whakaaweawe: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Roanga o te Kaupapa: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Rerenga Mahi: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Pātene: All copyrights DOTONE Brand Design,2020
Whakamana Whakaahua: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020