Shguijiu Dian Te Pūhera Pōtae Waipiro Baijiu nā Liang Chen

Ko te hoahoa Shguijiu Dian Te Pūhera Pōtae Waipiro Baijiu nā Liang Chen he kaitoa whakahirahira o te 2023 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2023

Shguijiu Dian Te Pūhera Pōtae Waipiro Baijiu

nā Liang Chen

Kiritaki: Shanghai Guijiu Group Co., Limited.

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

45,309

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142667

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Shguijiu Dian Te Pūhera Pōtae Waipiro Baijiu

Ko Shguijiu Dian he hoahoa pūhera mō tētahi Baijiu koha kounga nui nō Shanghai. I ahu mai te āhua i te Pourewa o Shanghai, te whare teitei rawa o Haina. Ka kitea te pounamu karaihe me te taupoki maitai rite ki te whakaata hei āhua kotahi, me ōna ānau tōrino me tōna hanga hangarite-kore. He hiriwa te papanga o waho, he porotakaroa te hanga, me tōna mata kōpiko ōkawa-kore. E 110 mm te whānui, e 330 mm te teitei o te pouaka o waho, ā, e 80 mm te whānui, e 300 mm te teitei o te pounamu. Ka taea ngā wāhanga e rua te pupuri me te whakaatu, mā reira e whakaiti ai te para.

Te Whakamihi

Mō te A' Design Award Koura

Ko Shguijiu Dian Te Pūhera Pōtae Waipiro Baijiu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Shguijiu Dian Te Pūhera Pōtae Waipiro Baijiu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Shguijiu Dian Te Pūhera Pōtae Waipiro Baijiu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Inenga & Pēketanga: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tūtohu: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Hangarau Whakanao: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Wero Hoahoa: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Rangahau: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Whakaaweawe: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Roanga o te Kaupapa: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Rerenga Mahi: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Ngā Mema o te Rōpū: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Whakamana Whakaahua: Creative Director: Chen Liang