Ko te hoahoa Pakka Coffee Shop Tuakiri Waitohu nā Sersen Shenzhen Brand Consulting he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2023

Pakka Coffee Shop Tuakiri Waitohu

nā Sersen Shenzhen Brand Consulting

Kiritaki: Pakka Coffee Shop

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

11,154

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142456

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pakka Coffee Shop Tuakiri Waitohu

He tuakiri waitohu i hangaia mō tētahi toa kawhe kei Shantou, Haina, ko Pakka Coffee Shop. Ko te hoahoa e whakakotahi ana i te tuhi ā-ringa ki tētahi kāhui tae kanohi rerekē o te kikorangi me te karaka. Ko te tuhi ngāwari nei he mea whakaarahia mai i te toi tuhi kōhuru me te toi tiriti, ā, ko te tūhonotanga tae ka whakaatu i tētahi āhua rerekē o Amerika o mua. Ko te pūnaha ātaahua ngāwari e pupuri ana i te āhua waitohu kia kotahi, kia māmā hoki te mōhio puta noa i ngā momo pāpāho rerekē. Ko te whāinga o te tuakiri ko te hono i te ahurea kawhe ki te noho ā-ia rā, me te kukume i ngā kiritaki rangatahi e whai pānga ana ki te ahua tiriti.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Pakka Coffee Shop Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pakka Coffee Shop Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pakka Coffee Shop Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tūtohu: LOGO, Brand Image, Coffee culture, Street culture, American style
Wero Hoahoa: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Rangahau: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Whakaaweawe: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Roanga o te Kaupapa: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Rerenga Mahi: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Pānuitia te Pānui Pāpāho

Kaitautoko